Everyone has seen in the neighbourhood kids flying their toy helicopters controlled by remote devices. Dominos has taken this technology further to deliver Pizzas by such modified flying machines. However don’t expect drones buzzing at your door steps to deliver your pizza sometimes soon as this technology is still in the testing phase.
Domino’s hired creative agency T + Biscuits to develop and test out the contraption. Founder Tom Hatton told NBC that so far, the DomiCopter has been a success. “If anything it went quicker than a pizza boy,” he said, pointing out that the DomiCopter doesn’t need to stop at red lights. “We were amazed at how easy it was going to be.”
The DomiCopter has eight spinning blades that lift the vessel, which contains Domino’s standard insulation bag. According to Fox News, no flying permits were required because the drone operated less than 126 meters off the ground, but Domino’s did need to receive permission from the owner of the land below.
A drone-based delivery system, of course, would open up a host of questions. Would the drone ring your doorbell? How would drunk college kids ordering pizza at 4am resist the urge to steal the drone? It appears we don’t have to seriously consider any of these queries right now, but stranger things have happened. When Dominos first started running its “30 minutes or less” delivery guarantee in 1973, who would’ve thought that 40 years later, you’d be able to order and pay for a pizza from a wireless, portable device connected to a global network that houses much of the world’s information?
Will it happen before pizza on the moon, though? Back in 2011,the Japanese affiliate of Domino’s wanted to build a pizza place on the lunar surface at the cost of $21.7 billion.
In real, related Dominos news, though, Microsoft announced today that Windows Phone 8 users can now download an official Dominos pizza app.
“You can custom build your own pie, pick from their lineup of popular pizzas—or go in a totally different direction: the app lets you order anything on Domino’s menu from any of its nearly 5,000 U.S. stores. Hands full? Just say ‘large pepperoni,’ and the item is ready for your cart—score one for speech recognition,” Microsoft said in a blog post.
In April, meanwhile, Microsoft and Pizza Hut teamed up to offer Xbox Live users the ability to order pizzas through their gaming consoles.