“Sales of the Galaxy S III reached the 10 million mark 50 days after its launch in 2012, while the Galaxy S II took five months and the Galaxy S seven months to reach the same milestone,” the South Korean rival of Apple Inc. said.
Analysts said the sales are largely in line with market and company expectations.
“It’s on track and the market expects the current pace to be maintained until the third quarter,” yielding estimated sales of 20 million units for the second quarter and around 30 million for the third quarter, said Jae H. Lee, a senior analyst at Daiwa Securities.
“But the pace of the sales isn’t likely to get faster than it already is,” he said.
By comparison, Apple sold 37.4 million iPhones in its fiscal first quarter.
“We believe the S4 sales will be robust at least until the next iPhone is released,” said Mark Newman, a senior analyst with Sanford C. Bernstein.
Maintaining the current pace of sales may be the best scenario for Samsung, analysts said, given the potential component supply shortages that may reemerge should demand for the Galaxy S4 accelerate.
Kim Hyun-joon, vice president for Samsung’s mobile business, said in April the company has signed agreements with suppliers to secure key components for the Galaxy S4.
The phone is available in more than 110 countries and the company plans to gradually sell to a total of 155 countries.
Samsung is planning to introduce more phone colors to meet various consumer tastes and preferences. The phone comes in white and black, and new models will be colored blue, red, purple and brown.